Transit

Securing Regional Prosperity by Promoting Transit

Megan Remark, President and CEO, Regions HospitalAt Regions Hospital, we are proud to be part of the nation’s largest consumer‐governed, nonprofit health care organization, and we are proud of our leading edge treatment, integrated specialty care, and our responsibilities as a Level I Trauma Center.   First established in 1872 by the Ramsey County Board of Commissioners as City and County Hospital, we know from our history that a truly healthy and prosperous community is all about partnerships.  We see these partnerships, including the Central Corridor Anchor Partnership, as part of our promise to promote community health and be here for everyone. 

This edition of the Anchor Update reports on how Regions reflected on the Partnership’s goal of promoting transit, and decided to contribute to progress by offering free Metropasses to all of our employees.  We know that this move not only will benefit participating employees, but contributes to multiple layers of benefit for our organization and the community.  Saving on parking infrastructure allows us to devote more resources to our talented workforce and innovations in health care.  Many people are aware of the environmental benefits of taking transit, but what is less widely understood is that transit offers clear benefits to our health.  Who knew that a simple transit pass could do so much to build health and prosperity?

-- Megan Remark, President & CEO, Regions Hospital

Regions Hospital Offers Employees Free Metropass

With the METRO Green Line just outside its front door, leaders at Regions Hospital have announced that employees can obtain monthly Metropasses at no direct cost.  A Metropass provides unlimited rides on fares up to $3 and can be used to ride light rail, as well as any local or express bus. Regions will fully cover the cost of the pass for its employees.Metropass Card

This major move by Regions sets a strong example in the Central Corridor Anchor Partnership, which seeks to increase transit use among all anchor partners by 5% in five years through improved transit pass options and increased transit marketing and outreach.  More than a dozen Regions employees will begin using a Metropass this month and Terry Gustafson, Parking Manager at Regions Hospital, expects interest will quickly grow once employees learn of the opportunity.

Best Practices Toolkit

The Partnership worked with Metro Transit to develop a Transit Toolkitto aid partners through a “Best Practices Checklist for the Multimodal Institution.”  Regions plans to utilize this toolkit by adding transit information to its website and promoting the Green Line and other options to employees and visitors.  The Green Line’s Robert Street Station is just a block west of Regions.  

“With 3,100 employees, parking is a major challenge,” Gustafson said. “Having access to transit will relieve some of the burden on our parking areas, benefit the environment and help employees lead healthier lifestyles.”  Regions previously offered employees a 25 percent discount on a 31-Day transit pass. Employees have expressed more interest in transit since the Green Line opened, prompting the switch to the Metropass program.

Metro Transit General Manager Brian Lamb said companies like Regions that invest in transportation options not only provide a great benefit for their employees but create more opportunity to invest in talent and critical infrastructure.  “Like many Twin Cities employers, Regions is grappling with the best way to handle organizational growth,” he said. “Providing employees a cost-effective alternative to driving is a great way to ease parking demands while allowing companies to focus resources on their primary mission.”

Transit an Investment in Health

Regions CEO Megan Remark also highlighted that transit is an important strategy to promote community health.  “We learned through our community health needs assessment that unfortunately, the percentage of obese adults in Minnesota has increased significantly from 15.3% in 1995 to 25.40% in 2010,” she said.  This assessment also reported that in 2010, a higher percentage of 9th and 12th graders in Ramsey County were overweight and obese as their same age peers in Dakota and Washington counties.  “We know that better nutrition and exercise are key strategies to address this problem,” Remark noted.  “And people who take transit average 30% more steps each day.” 

The U.S. Centers for Disease Control (CDC) recommends that adults average at least 22 minutes of daily moderate physical activity, such as walking, to reduce their risk of heart disease, obesity, stroke and diabetes.  Although less than half of American adults achieve this target of 22 minutes or more, most public transportation passengers do exercise the recommended amount while walking to and from transit stations and stops.  Read more at The Health Benefits of Walking + Transit.

Augsburg Students Score 200% on Transit Test

The Freshman Class at Augsburg College signed on to a transit promotion at double the expected rate, confirming Metro Transit’s hypothesis that new students are an important market segment to reach during a formative time of transition. 

The Central Corridor Anchor Partnership is committed to boosting transit use by students and employees by 5% in five years.  Metro Transit developed a pilot project with the Partnership to provide each Augsburg freshman a Go To card loaded with $20 at the beginning of student orientation, with the offer that students who loaded $10 on their card by October 1 would gain $45 more in value. AugSem Freshmen Class Go To Pass

Historically, Augsburg students’ use of the College Pass, an unlimited ride card sold to college students each semester, has been quite low -- only 0.4% of the student body bought cards in 2014.  The Partnership set a goal of persuading 15% of the Freshman Class to spend $10 on their Go To cards, or 72 students.  By October 1, 146 students had signed on, confirming the wisdom of targeting new students and using the Go To stored value cards to encourage students to try transit.

Written into the curriculum

Augsburg wrote the transit experience into the Freshman seminar curriculum, as each new student used their transit card for an AugSem excursion on City Service day.  Assistant Professor Kristen Chamberlin took advantage of the transit passes to take her Environmental Communications class outside the classroom.  Chamberlin’s class stenciled storm drains with the goal of promoting watershed stewardship and discouraging people from placing waste in the drains.  “I wouldn’t be able to teach this course if it weren’t for the Go To cards and the Green Line,” she noted.

Transit is also seen as part of the urban college lifestyle, connecting the campus to great urban amenities in the Twin Cities.  “I haven’t had a chance to explore the Twin Cities yet,” noted student Max Werner.  “I am really yearning to use that Go To card.”  Jordan Parschall, another student said that attending a college in the central city with good access to transit was a major factor in his college choice.  “One of the reasons I came to Augsburg was that I was sick and tired of driving!” Parschall exclaimed.  “I will be using my Go To card this week to go to a meeting off campus.” 

Student-led campaign

Clearly one key element of the successful transit promotion was the leadership of Augsburg students Sulin Phat and Anisa Sharif, two interns who helped to shape a communications campaign to market the Go To card offer to the Freshman class.  Phat, a senior communications major at Augsburg, found the opportunity to plan and implement this pilot initiative great practical experience in her field of study. 

“I really felt challenged to step out of my comfort zone,” Phat reflected.  “And I learned the value of collaborating on creative ideas, especially through the opportunity to implement and test these ideas in a short campaign.” Anisa Sharif, Intern

Sulin Phat, InternSharif is a junior history major who served as a counselor in Augsburg's Scrubs Camp and also has experience in community organizing.  She is a strong believer in public transit, and a passionate advocate for Light Rail.  “This campaign really solidified my thinking about transportation,” Sharif commented.  “It is so important, and I think our project made other Augsburg students jealous of the Go To card offer to the Freshman class.”  

Transit official encouraged

Metro Transit director Brian Lamb is pleased with the results of this pilot effort.  "Asking anyone to try something new can be an interesting proposition," Lamb said. "We are thrilled that 146 Augsburg students took us up on this offer. It will surely help to guide our thinking as we refine our marketing plans."